What is a gourmand fragrance and why is it trending?

Have you ever followed a delicious scent only to discover it came from someone’s perfume? That moment of confusion, when your brain expects a freshly baked dessert but instead detects a fragrance, is the magic of gourmand perfumes in action.

In 2025, these sense-teasing fragrances are enjoying their moment of glory. From fashion runways to social media, scents that evoke sweets, desserts, and culinary delights have become the undisputed stars of the perfume world. But what makes these perfumes so irresistible? Why are we so drawn to smelling like a luxurious dessert?

If you’ve never heard of gourmand perfumes, don’t worry. Although they’ve been around for decades, they’re now reaching their peak popularity.

A gourmand fragrance contains scent notes inspired by food and beverages—especially sweets and desserts. The word “gourmand” comes from French and refers to a person with a sweet tooth or a love for good food. These perfumes play with notes like vanilla, chocolate, caramel, coffee, or more specific ones like praline or honey.

What’s fascinating about this olfactory family is that, despite sounding like a modern trend, it has a clear origin. The official birth of gourmand perfumes dates back to 1992. What began as a bold experiment sparked an olfactory revolution. Since then, gourmand fragrances have grown steadily in popularity, becoming one of the most recognizable and beloved categories.

Ever wondered why these perfumes feel so addictive? The answer lies in our brain.

When we perceive a sweet or food-like aroma, our brain releases dopamine—the neurotransmitter associated with pleasure and reward. As perfumer Jérôme di Marino from Mane and the Spanish Perfume Academy explains: “Dopamine has a strong effect on the brain’s pleasure system, creating a feel-good sensation similar to eating sweets.”

Additionally, scents are directly linked to our emotional memory. The smell of vanilla might instantly take us back to our grandmother’s kitchen, while chocolate can evoke childhood celebrations and happy moments. This power to awaken positive memories means that gourmand perfumes not only smell good—they make us feel good.

In uncertain times, we tend to seek comfort and security. Sweet, cozy scents act like a scented hug, offering warmth and reassurance. Unsurprisingly, in recent years marked by global change, gourmand perfumes have experienced an unprecedented rise.

When it comes to gourmand perfumes, vanilla reigns supreme. Found in most of these scents, it delivers warmth, sweetness, and a creamy touch that is universally appealing. Its versatility makes it the perfect base for a gourmand composition—either as a star or supporting note.

Chocolate and cocoa are also major players. They add depth, sensuality, and a subtle bitterness that balances sweetness. When blended with spicy or woody notes, they create sophisticated compositions that go beyond candy-like simplicity.

Caramel and praline bring an intense, enveloping sweetness. These addictive notes are often found in perfumes meant to leave a lasting impression. Praline, made from caramelized hazelnuts, offers a particularly rich and toasted nuance.

Coffee deserves a special mention. In recent years, it has evolved from a secondary note to a key component in some of the most intriguing new creations. Its bitter-sweet contrast gives depth and character, making it a fascinating and elegant ingredient.

Other common elements include tonka bean (with hints of vanilla, almond, and tobacco), honey (which brings a more complex, natural sweetness), and spices like cinnamon and cardamom that add warmth and depth.

While classic gourmands still have a strong fan base, 2025 is all about the “neo-gourmand.” According to a report by The Fragrance Shop, this trend reflects “a new wave of more sophisticated and complex fragrances compared to traditional gourmand scents.”

What sets a neo-gourmand apart from a classic? Mainly the complexity and inclusion of less predictable ingredients. While traditional gourmands focus on obvious, recognizable sweetness, neo-gourmands explore contrast and subtle nuances.

Milky notes are taking center stage, offering refined creaminess that goes beyond sweetness. Paired with bitter coffee or matcha, they create an intriguing balance between sweet and savory.

Another exciting evolution is the introduction of umami notes. Ingredients like rice, sesame, nuts, and pandan are opening new olfactory territories, taking gourmand scents beyond the bakery. As Wikiparfum puts it: “The gourmand trend goes far beyond sugary notes that mimic desserts. Tomato, pumpkin, cauliflower… yes, you read that right.”

This added complexity appeals to more discerning and knowledgeable consumers who seek characterful, surprising fragrances that avoid being cloying or predictable.

At divain., we understand the allure of gourmand scents and have curated a selection of fragrances that capture this trend. For women who want to explore the gourmand world, here are our recommendations:

divain-188 balances floral and sweet beautifully. Juicy peach and freesia offer a fresh, delicate opening, while the heart of cocoa adds sensuality and depth. A bold yet sweet fragrance that won’t go unnoticed.

divain-093 is a tribute to Parisian pâtisseries. Inspired by one of the city’s most iconic desserts, it blends iris, tonka bean, vanilla, and patchouli into a sensual, feminine, and modern composition.

If you prefer something lighter without sacrificing sweetness, divain-538 is your match. Caramel notes meet African orange blossom and wild berries for a fruity-floral fragrance ideal for spring and summer days. Vanilla, caramel, and praline round it off as a modern, versatile gourmand.

divain-074 is all about sensuality and presence. One of the most iconic sweet scents on the market, its powerful and delectable formula continues to captivate hearts season after season.

For coffee lovers, divain-187 is simply irresistible. Intense coffee pairs with tuberose, roasted tonka, and jasmine sambac for a mysterious, sensual fragrance perfect for nighttime wear.

Men can enjoy the gourmand trend too, with scents that balance sweetness and masculinity:

divain-234 is a bold, modern scent. Pineapple and melon combine with vanilla and cinnamon, offering a fresh yet sweet composition for confident men who embrace their softer side.

If you’re looking for a balance between spice and sweetness, divain-214 is the ideal pick. Woody notes enhanced with a warm, sweet touch make this a standout fragrance with personality.

divain-241 was made for nightlife. Its blend of oriental and woody notes, musk, amber, vanilla, and leather creates an intense, mysterious aura. Perfect for young men who want to leave a lasting impression.

With so many options available, choosing the right gourmand perfume can be overwhelming. Here are some tips to help:

By season: While gourmands are typically associated with autumn and winter, there are lighter options for spring and summer. Look for sweet scents balanced by citrus or light florals in warmer months, and go for spicier, richer ones when it’s cold.

By occasion: For everyday use or work, opt for subtle gourmands that don’t overpower. Vanilla-based or balanced sweet scents are great. For evening or special occasions, go all-in with bold options featuring chocolate, coffee, or praline.

By personal taste: If you’re new to gourmand scents, start with something familiar. Like florals? Try blends with sweet touches. Prefer woody notes? Go for compositions that combine woods with gourmand elements.

To make your gourmand fragrance last longer, apply it on moisturized skin—natural oils help hold the scent. Use matching body products like shower gels or lotions to enhance and extend the aroma.